Her Matcha

Crafted to pay homage to the centuries-old Japanese tea tradition while honouring the modern woman’s pursuit of balance and ritual. From the calming hues of Stone and Tencha to the gentle, organic typography— every detail was designed to evoke a sense of serenity, purity, and inner glow.

Art Direction

Visual Identity

Packaging

Website

Brand logo with the text "Her Matcha" on a dark green background.
Text describing color hierarchy and use of various colors in design, with large cream-colored circle, followed by smaller circles in dark green, muted green, beige, light pink, olive green, dark olive, empty circle, and reddish-brown.
A package of HerMatcha Ceremonial Japanese Matcha with a dark green color and a white circular logo, floating in the air against a brown background.
Hand holding a wooden stick with green powder on the end, against a plain beige background.
A glass of green matcha tea and a package of ceremonial matcha powder on a white textured surface with soft natural lighting.

“I’ve had the pleasure of working with Shauna on various branding projects over the years, so when it came time to develop my own brand, I knew exactly who to turn to. Shauna helped bring my vision to life-creating a strong, cohesive brand identity, designing beautiful graphic assets and building a website that truly reflects my brand. She is professional, creative and highly reliable. Her attention to detail is second to none and she communicates clearly and consistently throughout the process. Most importantly she respects your ideas while bringing her own expert insight to the table. I wouldn’t hesitate to recommend Shauna to anyone looking for thoughtful high quality branding and design work”

Carisse Atchan - Founder of Her Matcha